Behind the scenes14 Sep 2020
We take a look at our Autumn Winter 2020 Photo Shoot
The outbreak of Covid-19 has affected all our lives in different ways. As the lockdown restricted working in studios, we have taken a different approach to our usual photo shoot for the Autumn Winter collection this year. We took to the streets of London…
We understand how difficult the current economic climate is and wanted to support graduates during the pandemic. The man behind the camera is up and coming photographer Nick Dhokia who ensured we had the desired shots.
Our flat product images & brochure were shot once lockdown restrictions had slightly eased and we were allowed back into the office. However we felt the beauty of the clothes weren’t being captured and wanted to bring the collection to life.
We wanted to create a fresh and elegant vibe. Showcasing the wear-ability of the collection; stepping out to the theatre, a late lunch or even to watch LFW show. The element of outdoor shooting brought out the natural beauty of the fabrics, colours and textures of the season ahead.
The shoot was very successful and the clothes were beautifully presented by model Holly Goodwin. Creative directors of the shoot, Izzy Golder and Yasmin Jahanshah were hands on throughout the day to maintain styling. Having taken a new avenue of street shooting, we could find ourselves exploring the outdoors for future collections…
Photography – Nick Dhokia
Model – Holly Goodwin
Creative Direction – Izzy Golder and Yasmin Jahanshah